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Xtify just announced a great software tools for developers. This tool is called Xtify RETAIN, its designed to keep your users engaged in your app. it can help you set certain parameters that triggers specific actions to alert users that have downloaded your app when there’s an update or if there has been an announcement that they might not be aware of. This is a great tool for developers to help design a game plan to help keep the interest of the end-user. And best of all, it’s free. You can also use this tool to manage your apps across Android, iOS and Blackberry. Hit the jump for more information and check out the video demo below.

New York, NY (PRWEB) April 21, 2011

Xtify, Inc., the leading provider of user engagement technology for mobile application developers, today announced the release of Xtify RETAIN, the mobile industry’s first application user retention tool. Developers can use this service to keep users engaged with their applications by messaging users with highly relevant content at pre-configured times (i.e. days since app was installed or days since app was used). Xtify RETAIN is available for free. A demo video of this service is available to view at http://www.xtify.com/retain.

Brands and developers have come to realize that mobile customer acquisition, in the form of downloads, is only the first challenge to overcome in the lifecycle of a mobile application. Keeping users engaged is a challenge for all developers. To date, the industry has done a poor job of helping developers hold on to their users. According toresearch released by Localytics, 55% of new customers use a mobile application four times or less, with 26% only using an application once. Fewer application users translate to fewer revenue generating opportunities through mobile advertising and mobile commerce.

“The dead pool has emerged as a serious challenge for developers. With Xtify RETAIN, developers can now manage lifecycle communications with their users. Developers can know if their users are losing interest in their application and respond with highly relevant, targeted content,” said Josh Rochlin, CEO of Xtify. “As the number of apps in the marketplace continues to grow, retaining existing users is central to increasing app longevity. Emerging monetization opportunities will make every customer increasingly valuable to brands and developers. Preventing user churn must become a priority.“

With Xtify RETAIN, developers can create and manage their retention plans across iOS, Android and BlackBerry applications from a single user interface. Pre-configured templates such as “Welcome,” “We Haven’t Seen You In A While” and “Rate My App” make it easy for publishers to send relevant content, offers and messages to their users. Users are driven back into the applications, boosting engagement and monetization opportunities.

Xtify RETAIN is the latest in a series of user engagement, messaging tools and location marketing servicesprovided by Xtify. Messages sent using Xtify RETAIN leverage Xtify’s existing smart notifications technology. Xtify’s smart notifications are visually rich messages sent directly to a consumer’s smartphone based on rules that developers, content editors and marketers define, such as time of day, user responsiveness, user location, and other criteria that ensures delivery of content when consumers are most likely to need and act on it.

Supporting Resources:

• About Xtify RETAIN (Link to Video)
• About Xtify (Link)
• Xtify Blog (Link)

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